THE CULTURAL FLUENCY FRAMEWORK
Two pathways to culturally aligned communication:
The Fluency Lab (Co-Creation Model)
Build your bilingual communication system from the inside out
Best for: Colleges and healthcare organizations with or without internal marketing or bilingual staff who want to improve how they engage Spanish-speaking students, families, and patients.
What’s Included:
- Guided communication audit aligned with CLAS standards
- Enrollment & family communication strategy (or patient engagement strategy for healthcare)
- Messaging framework across key touchpoints (admissions, financial aid, onboarding/patient intake, discharge, education materials)
- Culturally and linguistically appropriate services (CLAS) compliance review
- 2–3 live working sessions
- Feedback on revised materials
- Implementation roadmap
Outcome:
Your team walks away with a repeatable system for creating culturally aligned Spanish communication, stronger messaging, and internal competence that meets CLAS standards.
Investment: $4,500
The Fluency Launch (Done-For-You Model)
Culturally aligned communication, written and ready to publish
Best for: Organizations that need expert execution to ensure their Spanish-language messaging is clear, culturally resonant, and CLAS-compliant.
What’s Included:
- Full communication audit with CLAS standards alignment
- Strategic messaging overhaul of high-impact materials
- Rewriting and cultural alignment of existing content
- Tone and terminology standardization
- Website and campaign content optimization
- CLAS compliance documentation and recommendations
- Team training session
Outcome:
Enrollment-ready (or patient-ready) messaging that speaks directly to Spanish-speaking families with zero cultural missteps and meets national CLAS standards.
Investment: $8,500
Pricing reflects typical project ranges. All engagements are scoped individually during a discovery call to ensure the best fit for your needs and budget.
Not in higher ed?
I also work with workforce development programs and community organizations. Let’s talk about how the Cultural Fluency Framework can be customized for your needs.
Let’s Talk About Your Organization
Let’s talk about how the Cultural Fluency Framework can help you reach and retain Spanish-speaking audiences authentically.